The Instant Gratification Run

The racing scene in America just got its newest addition, and where else but right across the river in the City of Brotherly Love.

Introducing the newest gimmick in racing:

It's called the Philly 0.0 Instant Gratification Run, and it's a race that involves no running whatsoever. It has all the hallmarks of a traditional race: participants receive race shirts, they're timed, and age group awards are given out.  But once participants pin the bib on their shirt and line up at the starting line, they simply cross the line and head straight for the after party.

As it says on their website: "All the fun, none of the committment!"  

Yeesh.

More like: "All the gimmicks, none of the glory."